“Am I trying to win the business battle of 2017 with untrained troops?
This is a very pertinent question Business Owners and Stake Holders should ask themselves as they plan to enter in 2017. You may not deny to agree that market situation for your business is turning out to be like a war-zone where competition patrols and frequently fires from small arms, rocket propelled grenades and improvised bombs in terms of new strategies to acquire and retain customers.
You expect your Sales People to fight with market forces & carry out surgical strikes to uproot the competition. You literally send them everyday in competitive war zones where some of them struggle to survive by hit and trial and others come back almost dead. Isn’t your Sales Persons’ job anything less than a Soldier?
Irony on the other hand is:
Most of the sales people out there never really wanted to be Sales Persons. (Lack of Will)
Most of them never received any academic or professional training before they started their first sales job.(Lack of Skill)
Yet you hold them responsible for business growth and revenue multiplications.
If you think your Sales Reps are experienced then find an answer to “Why is it that soldiers, world-class athletes, musicians, artists and actors all train like crazy to perfect their craft?” Only a small percentage of business owners recognize that what their Sales Reps learned yesterday may not be sufficient for tomorrow. Its imperative for organisations to build an Emotionally Intelligent, cutting edge sales team to combat the challenges of 2017 in the digitised world of business.
Suren Saini has handled sales for more than 60,000 hours and trained over 10,000 sales professionals across the industries.